Is the big fat Indian wedding sustainable? “Ironically, everybody will forget about the wedding in a few years,” Rahman stated. So now, weddings have to be equally trendy and fashionable, be it pre-wedding photoshoots, hiring planners for themed functions, destination weddings or opting for the best of designer clothes, probably popularised by a film actor. Weddings today cannot just be pompous globalisation, along with Bollywood, have penetrated into the industry, fuelling people’s aspirations. “Middle-class families suffer a lot - we get calls from people whose monthly income may be between Rs 30,000-40,000, for whom arranging a grand wedding is obviously a challenge.” And the expenditure on weddings has only increased in the past few years, he added. Talking about how weddings are a status symbol, Rahman contemplated that this kind of approach stems from a sense of competition within society. #NoToBigFatWeddingĪ post shared by Nikah Forever on at 7:12am PDT
An average big fat wedding costs between 20 Lakhs to 20 crores.
Anushree Warade, a 25-year-old MBA student from Mumbai, said, “We tend to judge one’s social and financial status from how much one spends on a marriage, to know if they match the India’s rank in Global hunger index is 102 out of 117. It is not about what one desires more often than not, it is the ‘need’ to put up a show to indicate one’s social status. Read| Weddings in the time of Covid-19: Some hits, mostly missesĪccording to another 2019 survey by IndiaLends, nearly 20 per cent of loan applications received from young Indian aged 20-30 in 2018-19 were for funding their marriage. Again, North India indicated the highest propensity (18.6 per cent) to spend in the same bracket, followed by South India (12 per cent), West (11.1 per cent) and East (10.9 per cent). The Big Fat Indian Wedding Market Survey 2018 by showed that 20.6 per cent of females were ready to spend Rs 10-20 lakh, with wedding expenses being traditionally heavier on the bride’s side. Not many stories are shared on social media concerning anxiety and depression…just to prove extravagant weddings are the better weddings,” reads the Nikah Forever campaign page. “We all want to be the show-stoppers where the wedding plans and costs touch the infinite limits of the sky…It is very disheartening to see how marriages have turned into a business.
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